Hey, I'm Billie — I'm a Product Designer from Melbourne Australia, calling Amsterdam home for the past 7 years.
I do my best work when getting to dive deep into a problem in the discovery phase, uncovering opportunities before getting hands-on, crafting meaningful experiences that balance the users needs with business goals.
I have a range of experience accumulated over 15+ years in different design, business & support roles, and love exploring new technologies and ideas.
I'm particularly passionate about movement, wellbeing, the outdoors, and sustainable fashion — and how I can utilise my experience in design and tech to continuously improve these areas.
Outside of work…
You’ll find me outside - Running, hiking or enjoying that elusive Dutch sunshine.
I'm currently learning…
How to utilise AI in everyday life, and getting my Mat Pilates Certification; for when AI takes over the computer jobs, and everyone realises that they need to work on their mobility after years sitting hunched over at a desk.
In my free time…
I'm training for my next half marathon, practicing stick and poke tattoos and making crochet bags from recycled T-shirts for my side hustle “bags by blllle” - (website coming soon)
Skills
[ Product Design (UX/UI) ]
Over the past decade, I've led major redesigns for global apps, optimized onboarding flows,
and shipped features that moved the needle on engagement,
retention, and revenue growth.
My work spans consumer applications, digital products, web platforms, and marketplace experiences for B2B, B2C, and C2C audiences. I help bring ideas to life through user-centered design, leading full product lifecycles from research and ideation through to delivery and optimization, working closely with founders, product teams, and engineers to craft intuitive experiences that balance user needs with business objectives.
[ User Research ]
I use research to uncover genuine user needs and validate design decisions before investing in development.
My approach combines qualitative methods like user interviews and usability testing with quantitative data analysis to build shared empathy across teams and inform product strategy.
I've also mentored junior researchers, helping teams establish strong research practices that drive better product decisions.
[ Web Design & Development ]
I design and build responsive websites that are both beautiful and functional. With experience across CMS platforms like Squarespace and Shopify, plus front-end development.
I can take projects from concept through to launch. Whether you need a marketing site, portfolio, or custom theme development, I create solutions that reflect your brand and serve your users. With attention to information architecture, visual design, and technical implementation.
